Our mission is not just to offer high-quality nutrition and supplementation coaching based on sound science, but to push the boundaries of what is possible. We excel in the improbable, we make it so you can do things that you SHOULDN'T be able to do, and help educate consumers on the science of athletic performance so they can make better decisions in both their training and purchases. We believe you are much more capable then you can imagine.
My name is Devin Ford.
I am a 6x Crossfit regional athlete, CrossFit gym owner and creator of PerformaFuel Nutrition Coaching.
I started PerformaFuel so I can bring the same obsessive, boundaryless, science-based protocols and tactics I use on my own performance and body directly to you.
Lets face it, the nutrition and supplementation world is massive and very confusing. Read any product on the shelf and they all promise the world but none seem to elicit any real, noticeable changes.
We follow diet after diet hoping to find “the one”. Sure we may feel good for a little bit, leading to some small changes in the short term but it’s not long before you’re left scratching your head, yet again, looking for the next “big thing”, only to be let down again and again.
What makes all of this worse is the conflicting ideas put out by various “experts”. We have Hungry Fred telling us to do the paleo diet regardless of what your goals are, Shakeology Steve telling us drinking shakes is the way to go, Doughnut Dave telling us eating doughnuts is fine as long as it “fits your macros” and don’t forgot Dr. Dumbass telling us eating 1 gram of protein per pound of body weight will lead to kidney failure.